Section 1900.340  Advertising and Marketing

a)         The Gaming Board's administrative rule at 86 Ill. Adm. Code 3000.680 (Advertising and Marketing) shall apply to all advertising and marketing conducted by or on behalf of any applicant or licensee to promote its Illinois sports wagering operations.

b)         Each master sports wagering and management services provider applicant or licensee shall retain a copy of all advertising and marketing materials intended to promote any sports wagering operation in the State of Illinois, including a log of when and how those materials have been published, aired, displayed, or distributed. These materials and logs shall be retained in accordance with the retention schedule prescribed by the Board.

(Source:  Amended at 49 Ill. Reg. 10003, effective July 17, 2025)