Section 1451.210  Guidelines for Advertising and Promotional Materials

Any advertising material relating to a timeshare plan, including prize and gift promotional offers, must be in full compliance with Section 10-25 and the guidelines set forth in this Section.

a)         A seller or other person using an advertisement or promotion in connection with the offering of a timeshare plan shall clearly disclose:

1)         that any person whose name or address is obtained during the promotion may be solicited to purchase a timeshare interest and attendance at a sales presentation may be required;

2)         the name of each seller or other person trying to sell a timeshare interest through the promotion and the name of each person paying for the promotion;

3)         the complete rules of the promotion;

4)         the method of awarding prizes, gifts, or other benefits under the promotion; a complete and fully detailed description, including approximate retail value of all prizes, gifts or benefits under the promotion; any required deposits or additional fees; the quantity, if limited, of each prize, gift or benefit that will be awarded or conferred; and

5)         each piece of advertising or promotional piece shall contain the following disclosure in bold face, 10 point type:  "THIS ADVERTISING MATERIAL IS BEING USED FOR THE PURPOSE OF SOLICITING THE SALE OF TIMESHARE INTERESTS" or substantially similar language and format acceptable to DBREOBRE.

b)         A seller or other person operating an exhibit booth, kiosk, or any other type of stand-alone display in Illinois must prominently disclose on the signage, in at least 2" typed letters, the name of the seller  and/or person paying for the promotion.

c)         If a seller or other person represents that a prize, gift, or benefit will be awarded in connection with a promotion, the prize, gift or benefit must be awarded or conferred in a manner represented, and on or before the date presented.

d)         A seller or other person using an advertisement or promotion in connection with the offering  of a timeshare plan shall not:

1)         misrepresent a fact material to a purchaser's decision to purchase a timeshare interest;

2)         predict specific or immediate increases in the value of a timeshare interest;

3)         materially misrepresent the qualities or characteristics of a timeshare property or the amenities available to a purchaser;

4)         misrepresent the length that accommodations or amenities will be available to the purchaser of a specific or non-specific timeshare interest; or

5)         knowingly misrepresent the conditions under which a purchaser of a specific or non-specific timeshare interest may exchange the right of his or her occupancy for the right to occupy an accommodation in another location.