Section 1800.380  Advertising and Marketing

a)         Illinois Gaming Board Casino Rule 680 (86 Ill. Adm. Code 3000.680) shall apply to all advertising and marketing conducted by or on behalf of any applicant or licensee to promote its Illinois video gaming operations.  These rules do not apply to advertising or marketing solely to promote non-video gaming operations or directed solely at business-to-business solicitations not directed at patrons.

b)         Each terminal operator applicant or licensee shall retain, or otherwise preserve, a copy of all advertising and marketing materials intended to promote any video gaming operation in the State of Illinois, including a log of when and how those materials have been published, aired, displayed, or distributed, if not otherwise recorded pursuant to Section 1800.350(f). These materials and logs shall be retained in accordance with the retention schedule prescribed by the Board.

c)         Each terminal operator applicant or licensee and each licensed video gaming location shall be responsible for the advertising or marketing done on its behalf pursuant to an agreement whether conducted by the terminal operator applicant or the licensee, the licensed video gaming location an employee, an agent, an affiliated entity or a third party.

(Source:  Added at 49 Ill. Reg. 9989, effective July 17, 2025)