TITLE 83: PUBLIC UTILITIES
CHAPTER I: ILLINOIS COMMERCE COMMISSION
SUBCHAPTER f: TELEPHONE UTILITIES
PART 712 COST ALLOCATION FOR SMALL LOCAL EXCHANGE CARRIERS
SECTION 712.370 ANALYSIS OF ADVERTISING EXPENSE


 

Section 712.370  Analysis of Advertising Expense

 

An analysis of advertising expense shall be conducted to identify the product or service promoted.  This analysis is used to determine the apportionment of the product advertising cost pool in Account 6610 Marketing between regulated and nonregulated expenses.