SR0787LRB102 25727 LAW 35036 r


  
1
SENATE RESOLUTION

  
 
2    WHEREAS, Children learn gender roles and gender 
3stereotypes through products with which they interact at the 
4earliest ages of development; and
  
 
5    WHEREAS, Society has realized that gender distinctions are 
6influenced by children's products and the advertising and 
7marketing thereof; and
  
 
8    WHEREAS, In modern societies, the advertising industry 
9plays a major role in the media landscape; and
  
 
10    WHEREAS, Advertising is a very powerful form of social 
11communication, offering a concentrated set of images and ideas 
12that appeals to children's emotions and, thereby, shapes their 
13values, attitudes, and understanding of the world; and
  
 
14    WHEREAS, Due to the advertising industry's normative power 
15to reflect daily life, it shapes children's understanding of 
16gender; and
  
 
17    WHEREAS, The advertising industry plays a vital role in 
18constructing, or deconstructing, gender roles and gender 
19equality; and
  
 
 
 
SR0787- 2 -LRB102 25727 LAW 35036 r

1    WHEREAS, Addressing gender influencing in advertising is 
2central to efforts towards achieving gender equality; 
3therefore, be it
  
 
4    RESOLVED, BY THE SENATE OF THE ONE HUNDRED SECOND GENERAL 
5ASSEMBLY OF THE STATE OF ILLINOIS, that we urge the Federal 
6Communication Commission to encourage the advertising industry 
7to provide gender inclusive advertising and marketing for 
8children's products.