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| | 104TH GENERAL ASSEMBLY
State of Illinois
2025 and 2026
SB2804 Introduced 1/13/2026, by Sen. Michael W. Halpin SYNOPSIS AS INTRODUCED:
| | | Amends the Consumer Fraud and Deceptive Business Practices Act. Provides that, on and after January 1, 2027, a video streaming service that serves consumers residing in the State shall not transmit the audio of commercial advertisements louder than the video content the advertisements accompany, consistent with the regulations adopted by the Federal Communications Commission under the Commercial Advertisement Loudness Mitigation Act for television broadcast stations, cable operators, and other multichannel video programming distributors. |
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| | A BILL FOR |
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| | SB2804 | | LRB104 17176 SPS 30595 b |
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| 1 | | AN ACT concerning business.
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| 2 | | Be it enacted by the People of the State of Illinois, |
| 3 | | represented in the General Assembly:
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| 4 | | Section 5. The Consumer Fraud and Deceptive Business |
| 5 | | Practices Act is amended by adding Section 2MMMM as follows:
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| 6 | | (815 ILCS 505/2MMMM new) |
| 7 | | Sec. 2MMMM. Video streaming services; advertisement |
| 8 | | volume. |
| 9 | | (a) As used in this Section: |
| 10 | | "Video programming" has the meaning set forth in 47 U.S.C. |
| 11 | | 613(h)(2). |
| 12 | | "Video streaming service" means an entity that makes |
| 13 | | available directly to the consumer, through a distribution |
| 14 | | method that uses Internet protocol, video programming or video |
| 15 | | content the entity makes available for users to view. "Video |
| 16 | | streaming service" does not include a television broadcast |
| 17 | | station, cable operator, or other multichannel video |
| 18 | | programming distributor, or an entity that serves video |
| 19 | | programming or video content without commercial |
| 20 | | advertisements. |
| 21 | | (b) On and after January 1, 2027, a video streaming |
| 22 | | service that serves consumers residing in this State shall not |
| 23 | | transmit the audio of commercial advertisements louder than |