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| | 104TH GENERAL ASSEMBLY
State of Illinois
2025 and 2026
SB2995 Introduced 1/27/2026, by Sen. Rachel Ventura SYNOPSIS AS INTRODUCED:
| | | Amends the Consumer Fraud and Deceptive Business Practices Act. Provides that a person shall not use artificial intelligence while engaging in trade and commerce to communicate with a consumer in a manner that may mislead or deceive a reasonable consumer into believing that the consumer is engaging with a human, unless the consumer is notified in a clear and conspicuous manner that the consumer is not engaging with a human. Provides that a person shall not use artificial intelligence to sell or offer to sell goods or services unless the consumer is notified in a clear and conspicuous manner that artificial intelligence is being used to sell or offer to sell goods or services and the consumer is given an option to request more information regarding the specific use of the artificial intelligence. Provides that a business entity that uses artificial intelligence while engaging in trade and commerce to communicate with a consumer shall give the consumer the option to communicate with a human during the business entity's ordinary business hours. Provides that a violation of the provisions constitutes an unlawful practice within the meaning of the Act. |
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| | A BILL FOR |
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| | SB2995 | | LRB104 17897 SPS 31333 b |
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| 1 | | AN ACT concerning business.
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| 2 | | Be it enacted by the People of the State of Illinois, |
| 3 | | represented in the General Assembly:
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| 4 | | Section 5. The Consumer Fraud and Deceptive Business |
| 5 | | Practices Act is amended by adding Section 2MMMM as follows:
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| 6 | | (815 ILCS 505/2MMMM new) |
| 7 | | Sec. 2MMMM. Artificial intelligence commercial |
| 8 | | communication disclosure. |
| 9 | | (a) As used in this Section, "artificial intelligence" has |
| 10 | | the meaning set forth in Section 2-101 of the Illinois Human |
| 11 | | Rights Act. |
| 12 | | (b) A person shall not use artificial intelligence while |
| 13 | | engaging in trade and commerce to communicate with a consumer |
| 14 | | in a manner that may mislead or deceive a reasonable consumer |
| 15 | | into believing that the consumer is engaging with a human, |
| 16 | | unless the consumer is notified in a clear and conspicuous |
| 17 | | manner that the consumer is not engaging with a human. |
| 18 | | (c) A person shall not use artificial intelligence to sell |
| 19 | | or offer to sell goods or services unless the consumer is |
| 20 | | notified in a clear and conspicuous manner that artificial |
| 21 | | intelligence is being used to sell or offer to sell goods or |
| 22 | | services and the consumer is given an option to request more |
| 23 | | information regarding the specific use of the artificial |