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1 | AN ACT concerning liquor.
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2 | Be it enacted by the People of the State of Illinois,
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3 | represented in the General Assembly:
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4 | Section 5. The Liquor Control Act of 1934 is amended by | |||||||||||||||||||
5 | adding Section 6-40 as follows: | |||||||||||||||||||
6 | (235 ILCS 5/6-40 new) | |||||||||||||||||||
7 | Sec. 6-40. Coupons. | |||||||||||||||||||
8 | (a) For the purposes of this Section, "coupon" means any | |||||||||||||||||||
9 | method, including, but not limited to, paper, digital, | |||||||||||||||||||
10 | electronic, online mobile application, or similar format, by | |||||||||||||||||||
11 | which a consumer receives a discount in connection with the | |||||||||||||||||||
12 | purchase of an alcoholic liquor product with such purchase | |||||||||||||||||||
13 | funded, produced, sponsored, promoted, or furnished, either | |||||||||||||||||||
14 | directly or indirectly, by a person in the business of | |||||||||||||||||||
15 | manufacturing, importing, or distributing alcoholic liquors or | |||||||||||||||||||
16 | by an off-premise retail licensee and no other person and | |||||||||||||||||||
17 | redeemed directly or indirectly by the person offering the | |||||||||||||||||||
18 | coupon or a third-party agent. | |||||||||||||||||||
19 | (b) An off-premises retail licensee or a person in the | |||||||||||||||||||
20 | business of manufacturing, importing, or distributing | |||||||||||||||||||
21 | alcoholic liquors directly or indirectly offering or providing | |||||||||||||||||||
22 | a coupon to consumers that is redeemable by the person | |||||||||||||||||||
23 | offering the coupon or third-party agent does not constitute a |
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1 | violation under this Act if the following conditions are met: | ||||||
2 | (1) The person offers the coupon directly to a | ||||||
3 | consumer. A manufacturer that imports or distributes | ||||||
4 | alcoholic liquors shall not directly or indirectly | ||||||
5 | reimburse a retailer for a coupon. | ||||||
6 | (2) The person offering the coupon does not offer any | ||||||
7 | coupon that makes any alcoholic liquor free of charge. | ||||||
8 | (3) The person offering a coupon directly or | ||||||
9 | indirectly to a consumer is the sole person, or its | ||||||
10 | third-party agent, who redeems the coupon. The person | ||||||
11 | offering the coupon, or its third-party agent, shall not | ||||||
12 | redeem a coupon by any consumer below the age of 21. | ||||||
13 | (4) The coupon provided by the person in the business | ||||||
14 | of manufacturing, importing, or distributing alcoholic | ||||||
15 | liquors does not identify the name or brand of a retail | ||||||
16 | licensee. | ||||||
17 | (5) A person in the business of manufacturing, | ||||||
18 | importing, or distributing alcoholic liquors does not | ||||||
19 | offer a coupon that is redeemable for retailer branded or | ||||||
20 | retailer private label products. A retail licensee may | ||||||
21 | offer a coupon for a retailer branded or retailer private | ||||||
22 | label product. | ||||||
23 | (6) The coupon contains an expiration date. A person | ||||||
24 | offering a coupon shall not reimburse a consumer beyond | ||||||
25 | the expiration date. | ||||||
26 | (7) A person in the business of manufacturing, |
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1 | importing, or distributing alcoholic liquors does not | ||||||
2 | require a retailer to accept coupons. A retailer shall not | ||||||
3 | accept any reimbursement for a coupon issued by any other | ||||||
4 | person. | ||||||
5 | (8) A retailer does not require a person in the | ||||||
6 | business of manufacturing, importing, or distributing | ||||||
7 | alcoholic liquors to offer coupons. | ||||||
8 | (9) A person offering a coupon provides the full | ||||||
9 | amount of the discount to the consumer. | ||||||
10 | (10) A distributor is not required to disseminate any | ||||||
11 | coupons on the behalf of a person offering a coupon. | ||||||
12 | (11) Printed or paper coupons are not offered or | ||||||
13 | provided anywhere on the premises of a retailer or placed | ||||||
14 | upon any alcoholic product. | ||||||
15 | (12) The coupon does not provide a full or partial | ||||||
16 | discount for the purchase of alcoholic liquor that would | ||||||
17 | apply to a separate alcoholic liquor that is not | ||||||
18 | manufactured or owned by the same alcoholic manufacturer. | ||||||
19 | (c) A retailer may offer a coupon as part of a retailer | ||||||
20 | loyalty program or awards program. | ||||||
21 | (d) A coupon for alcohol liquor may include nonalcoholic | ||||||
22 | products as long as the discount applies solely to a | ||||||
23 | nonalcoholic product that is not a retailer branded or private | ||||||
24 | label product. | ||||||
25 | (e) A coupon may be promoted, provided, furnished, or | ||||||
26 | fulfilled through a third-party agent acting on behalf of a |
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1 | person offering the coupon. Any act or omission of a | ||||||
2 | third-party agent related to coupons or consumer promotion is | ||||||
3 | the act or omission of the licensee. | ||||||
4 | (f) Any person who funds, offers, or redeems coupons shall | ||||||
5 | maintain complete, accurate, and itemized records of | ||||||
6 | reimbursements. All records of reimbursement, including any | ||||||
7 | supporting documentation, including, but not limited to, | ||||||
8 | consumer promotions, purchase invoices, sales receipts, or | ||||||
9 | similar documentation shall be maintained by the licensee | ||||||
10 | offering a coupon for a period of no less than 3 years after | ||||||
11 | the reimbursement. A licensee shall make records of | ||||||
12 | reimbursements and supporting documentation available upon | ||||||
13 | reasonable notice for the purpose of investigation by the | ||||||
14 | State Commission. The records may be kept in an electronic or | ||||||
15 | digital format. | ||||||
16 | (g) The person offering a coupon shall provide notice of | ||||||
17 | the coupon at least 7 days prior to the issuance of the coupon | ||||||
18 | on the licensee's publicly available website or social media | ||||||
19 | pages and, in the case of an off-premises retailer offering | ||||||
20 | the coupon, conspicuously on its licensed premises. The notice | ||||||
21 | shall include the following: | ||||||
22 | (1) the person offering the coupon; | ||||||
23 | (2) the exact product or products and size or sizes of | ||||||
24 | the product or products and the rebate amount for the | ||||||
25 | coupon; and | ||||||
26 | (3) the beginning and end date of the coupon offered.
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