Synopsis As Introduced Amends the Department of Public Health Powers and Duties Law of the Civil Administrative Code of Illinois. Requires that, beginning July 1, 2004, the Department's prostate cancer awareness program must include development and dissemination of public service announcements promoting prostate cancer screening for men over age 40.
Fiscal Note (Department of Revenue)
The estimated fiscal impact of introduced House Bill 199 would include costs for the design, production and distribution of a print and public service announcement campaign to promote prostate cancer early detection. Costs could range from $80,000 for the design and production of a print campaign only to $250,000 for the development of public service announcements for television and radio. Additional costs will be incurred for the distribution of public service announcements. Although the term public service announcement or PSA typically refers to ads which run or air with no media charge, there is a fee for trafficking these ads and for obtaining broadcast reports for evaluation of the effectiveness of the campaign. These charges are typically $10,000. It should be noted that the downside to the use of public service announcements is that IDPH would have no control over the placement of the ads or how often they are run. Obtaining print PSA space is even more difficult than TV or radio. A statewide print media campaign in newspapers and magazines would cost approximately $1,000,000 per quarter. In FY03, $300,000 was appropriated to the Department for the prostate and testicular cancer program. These funds are used almost entirely to support community-based screening and education programs throughout the state. Additional funding would be necessary to support the provisions of House Bill 199.