SR0787 102ND GENERAL ASSEMBLY

SR0787 LRB102 25727 LAW 35036 r

SENATE RESOLUTION

WHEREAS, Children learn gender roles and gender stereotypes through products with which they interact at the earliest ages of development; and

WHEREAS, Society has realized that gender distinctions are influenced by children's products and the advertising and marketing thereof; and

WHEREAS, In modern societies, the advertising industry plays a major role in the media landscape; and

WHEREAS, Advertising is a very powerful form of social communication, offering a concentrated set of images and ideas that appeals to children's emotions and, thereby, shapes their values, attitudes, and understanding of the world; and

WHEREAS, Due to the advertising industry's normative power to reflect daily life, it shapes children's understanding of gender; and

WHEREAS, The advertising industry plays a vital role in constructing, or deconstructing, gender roles and gender equality; and

WHEREAS, Addressing gender influencing in advertising is central to efforts towards achieving gender equality; therefore, be it

RESOLVED, BY THE SENATE OF THE ONE HUNDRED SECOND GENERAL ASSEMBLY OF THE STATE OF ILLINOIS, that we urge the Federal Communication Commission to encourage the advertising industry to provide gender inclusive advertising and marketing for children's products.