State of Illinois
2021 and 2022


Introduced 1/27/2022, by Rep. Kathleen Willis - Maura Hirschauer


20 ILCS 2310/2310-542 new

    Amends the Department of Public Health Powers and Duties Law of the Civil Administrative Code of Illinois. Requires the Department of Public Health to develop and implement a comprehensive 2-year statewide safe gun storage public awareness campaign. Provides that the campaign shall include sustained and focused messaging over the course of the 2-year campaign period, messages paired with information about enforcement or incentives for safe gun storage, and geographic and cultural considerations. Provides that the campaign shall be divided into 3 phases with specified requirements for each phase. Repeals the provisions on January 1, 2026.

LRB102 23682 CPF 32865 b





HB4729LRB102 23682 CPF 32865 b

1    AN ACT concerning State government.
2    Be it enacted by the People of the State of Illinois,
3represented in the General Assembly:
4    Section 5. The Department of Public Health Powers and
5Duties Law of the Civil Administrative Code of Illinois is
6amended by adding Section 2310-542 as follows:
7    (20 ILCS 2310/2310-542 new)
8    Sec. 2310-542. Safe gun storage public awareness campaign.
9    (a) The Department shall develop and implement a
10comprehensive 2-year statewide safe gun storage public
11awareness campaign. The campaign shall include the following:
12        (1) Sustained and focused messaging over the course of
13    the 2-year campaign period.
14        (2) Messages paired with information about enforcement
15    or incentives for safe gun storage.
16        (3) Geographic and cultural considerations.
17    (b) The campaign shall be divided into the following 3
19        (1) A statewide messaging strategy that shall develop
20    research-based, culturally appropriate messaging for
21    awareness of gun safety, reducing access to lethal means,
22    and encouraging safe storage. The campaign shall include
23    formats such as paid advertising on Chicago Transit



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1    Authority trains, bus stops, billboards, digital or social
2    media campaigns, radio, and other public education and
3    outreach.
4        (2) A gun lock and gun safe distribution campaign and
5    gun buy-back programs. This phase shall require the
6    following:
7            (A) Developing a focused strategy to distribute,
8        through community based organizations, gun locks and
9        gun safes in areas most affected by gun violence.
10            (B) Pairing gun lock distribution with brief
11        counseling or education sessions, which has been shown
12        to significantly increase safe storage practices.
13            (C) Developing an education and training program
14        on safe storage counseling and screening for health
15        care professionals, including pediatric primary care
16        and emergency room departments.
17            (D) Developing education and training on the
18        Firearms Restraining Order Act for practitioners, law
19        enforcement, and the general public.
20            (E) Focusing on suicide prevention, youth or young
21        adult survivors of gun violence, and families at risk
22        due to domestic violence.
23            (F) Incorporating gun buy-back opportunities in
24        partnership with law enforcement, community-based
25        organizations, and other local stakeholders.
26        (3) A comprehensive evaluation to measure changes in



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1    gun safety behaviors and the overall impact and
2    effectiveness of the campaign to promote safety. Metrics
3    to be measured include, but are not limited to, the
4    following:
5            (A) Changes in parent behavior and perception.
6            (B) Media campaign metrics and digital analytics.
7            (C) The number of people reached through each
8        strategy.
9            (D) The number of gun locks and gun safes
10        distributed.
11            (E) Changes in intentional and unintentional
12        firearm injury.
13    (c) This Section is repealed on January 1, 2026.