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90_HB0671
235 ILCS 5/6-6 from Ch. 43, par. 123
Amends the Liquor Control Act of 1934. Provides that
wine lists and menus that are on permanent inside signs may
include names, slogans, markings, or logos that relate to the
retailer. Provides that permanent inside signs may include
names, slogans, markings, or logos that relate to a retailer
of spirits. Effective immediately.
LRB9002725LDdv
LRB9002725LDdv
1 AN ACT to amend the Liquor Control Act of 1934 by
2 changing Section 6-6.
3 Be it enacted by the People of the State of Illinois,
4 represented in the General Assembly:
5 Section 5. The Liquor Control Act of 1934 is amended by
6 changing Section 6-6 as follows:
7 (235 ILCS 5/6-6) (from Ch. 43, par. 123)
8 Sec. 6-6. Except as otherwise provided in this Act no
9 manufacturer or distributor or importing distributor shall,
10 directly, or indirectly, sell, supply, furnish, give or pay
11 for, or loan or lease, any furnishing, fixture or equipment
12 on the premises of a place of business of another licensee
13 authorized under this Act to sell alcoholic liquor at retail,
14 either for consumption on or off the premises, nor shall he,
15 directly or indirectly, pay for any such license, or advance,
16 furnish, lend or give money for payment of such license, or
17 purchase or become the owner of any note, mortgage, or other
18 evidence of indebtedness of such licensee or any form of
19 security therefor, nor shall such manufacturer, or
20 distributor, or importing distributor, directly or
21 indirectly, be interested in the ownership, conduct or
22 operation of the business of any licensee authorized to sell
23 alcoholic liquor at retail, nor shall any manufacturer, or
24 distributor, or importing distributor be interested directly
25 or indirectly or as owner or part owner of said premises or
26 as lessee or lessor thereof, in any premises upon which
27 alcoholic liquor is sold at retail.
28 No manufacturer or distributor or importing distributor
29 shall, directly or indirectly or through a subsidiary or
30 affiliate, or by any officer, director or firm of such
31 manufacturer, distributor or importing distributor, furnish,
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1 give, lend or rent, install, repair or maintain, to or for
2 any retail licensee in this State, any signs or inside
3 advertising materials except as provided in this Section and
4 Section 6-5. With respect to retail licensees, other than any
5 government owned or operated auditorium, exhibition hall,
6 recreation facility or other similar facility holding a
7 retailer's license as described in Section 6-5, a
8 manufacturer, distributor, or importing distributor may
9 furnish, give, lend or rent and erect, install, repair and
10 maintain to or for any retail licensee, for use at any one
11 time in or about or in connection with a retail establishment
12 on which the products of the manufacturer, distributor or
13 importing distributor are sold, the following signs and
14 inside advertising materials as authorized in subparts (i),
15 (ii), (iii), and (iv):
16 (i) Permanent outside signs shall be limited to one
17 outside sign, per brand, in place and in use at any one
18 time, costing not more than $893, exclusive of erection,
19 installation, repair and maintenance costs, and permit
20 fees and shall bear only the manufacturer's name, brand
21 name, trade name, slogans, markings, trademark, or other
22 symbols commonly associated with and generally used in
23 identifying the product.
24 (ii) Temporary outside signs shall be limited to
25 one temporary outside sign per brand. Examples of
26 temporary outside signs are banners, flags, pennants,
27 streamers, and other items of a temporary and
28 non-permanent nature. Each temporary outside sign must
29 include the manufacturer's name, brand name, trade name,
30 slogans, markings, trademark, or other symbol commonly
31 associated with and generally used in identifying the
32 product. Temporary outside signs may also include, for
33 example, the product, price, packaging, date or dates of
34 a promotion and an announcement of a retail licensee's
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1 specific sponsored event, if the temporary outside sign
2 is intended to promote a product, and provided that the
3 announcement of the retail licensee's event and the
4 product promotion are held simultaneously. However,
5 temporary outside signs may not include names, slogans,
6 markings, or logos that relate to the retailer. Nothing
7 in this subpart (ii) shall prohibit a distributor or
8 importing distributor from bearing the cost of creating
9 or printing a temporary outside sign for the retail
10 licensee's specific sponsored event or from bearing the
11 cost of creating or printing a temporary sign for a
12 retail licensee containing, for example, community
13 goodwill expressions, regional sporting event
14 announcements, or seasonal messages, provided that the
15 primary purpose of the temporary outside sign is to
16 highlight, promote, or advertise the product. In
17 addition, temporary outside signs provided by the
18 manufacturer to the distributor or importing distributor
19 may also include, for example, subject to the limitations
20 of this Section, preprinted community goodwill
21 expressions, sporting event announcements, seasonal
22 messages, and manufacturer promotional announcements.
23 However, a distributor or importing distributor shall not
24 bear the cost of such manufacturer preprinted signs.
25 (iii) Permanent inside signs, whether visible from
26 the outside or the inside of the premises, include, for
27 example, neons, illuminated signs, clocks, table lamps,
28 mirrors, tap handles, decalcomanias, window painting,
29 window trim, and spirits or wine lists and menus. All
30 permanent inside signs in place and in use at any one
31 time shall cost in the aggregate not more than $2000 per
32 manufacturer. A permanent inside sign must include the
33 manufacturer's name, brand name, trade name, slogans,
34 markings, trademark, or other symbol commonly associated
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1 with and generally used in identifying the product.
2 However, except for spirits or wine lists and menus,
3 permanent inside signs may not include names, slogans,
4 markings, or logos that relate to the retailer. For the
5 purpose of this subpart (iii), all permanent inside signs
6 may be displayed in an adjacent courtyard or patio
7 commonly referred to as a "beer garden" that is a part of
8 the retailer's licensed premises.
9 (iv) Temporary inside signs shall include, for
10 example, lighted chalk boards, acrylic table tent
11 beverage or hors d'oeuvre list holders, banners, flags,
12 pennants, streamers, and inside advertising materials
13 such as posters, placards, bowling sheets, table tents,
14 inserts for acrylic table tent beverage or hors d'oeuvre
15 list holders, sports schedules, or similar printed or
16 illustrated materials; however, such items, for example,
17 as coasters, trays, napkins, and cups may not be provided
18 to retailers. All temporary inside signs and inside
19 advertising materials in place and in use at any one time
20 shall cost in the aggregate not more than $325 per
21 manufacturer. Nothing in this subpart (iv) prohibits a
22 distributor or importing distributor from paying the cost
23 of printing or creating any temporary inside banner or
24 inserts for acrylic table tent beverage or hors d'oeuvre
25 list holders for a retail licensee, provided that the
26 primary purpose for the banner or insert is to highlight,
27 promote, or advertise the product. For the purpose of
28 this subpart (iv), all temporary inside signs and inside
29 advertising materials may be displayed in an adjacent
30 courtyard or patio commonly referred to as a "beer
31 garden" that is a part of the retailer's licensed
32 premises.
33 A "cost adjustment factor" shall be used to periodically
34 update the dollar limitations prescribed in subparts (i),
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1 (iii), and (iv). The Commission shall establish the adjusted
2 dollar limitation on an annual basis beginning in January,
3 1997. The term "cost adjustment factor" means a percentage
4 equal to the change in the Bureau of Labor Statistics
5 Consumer Price Index or 5%, whichever is greater. The
6 restrictions contained in this Section 6-6 do not apply to
7 signs, or promotional or advertising materials furnished by
8 manufacturers, distributors or importing distributors to a
9 government owned or operated facility holding a retailer's
10 license as described in Section 6-5.
11 No distributor or importing distributor shall directly or
12 indirectly or through a subsidiary or affiliate, or by any
13 officer, director or firm of such manufacturer, distributor
14 or importing distributor, furnish, give, lend or rent,
15 install, repair or maintain, to or for any retail licensee in
16 this State, any signs or inside advertising materials
17 described in subparts (i), (ii), (iii), or (iv) of this
18 Section except as the agent for or on behalf of a
19 manufacturer, provided that the total cost of any signs and
20 inside advertising materials including but not limited to
21 labor, erection, installation and permit fees shall be paid
22 by the manufacturer whose product or products said signs, and
23 inside advertising materials advertise and except as herein
24 provided.
25 No person engaged in the business of manufacturing,
26 importing or distributing alcoholic liquors shall, directly
27 or indirectly, pay for, or advance, furnish, or lend money
28 for the payment of any license for another. Any licensee who
29 shall permit or assent, or be a party in any way to any
30 violation or infringement of the provisions of this Section
31 shall be deemed guilty of a violation of this Act, and any
32 money loaned contrary to a provision of this Act shall not be
33 recovered back, or any note, mortgage or other evidence of
34 indebtedness, or security, or any lease or contract obtained
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1 or made contrary to this Act shall be unenforceable and void.
2 This Section shall not apply to airplane licensees
3 exercising powers provided in paragraph (i) of Section 5-1 of
4 this Act.
5 (Source: P.A. 89-238, eff. 8-4-95; 89-529, eff. 7-19-96.)
6 Section 99. Effective date. This Act takes effect upon
7 becoming law.